Effective Date: July 2026
At Sacred Valley Tours (“we,” “our,” or “us”), we are committed to protecting your privacy and ensuring that your personal information is handled responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://sacredvalleytours.com/ or use our travel services.
Who we are
Sacred Valley Tours is a licensed travel agency based in Cusco, Peru, specializing in private and customized tours throughout the Sacred Valley, Machu Picchu, Cusco, and other destinations across Peru. We are dedicated to providing authentic travel experiences while respecting your privacy and protecting your personal information.
Information We Collect
When you interact with our website, we may collect the following information:
- Your name, email address, and phone number when you submit an inquiry or booking request.
- Travel preferences and information necessary to organize your trip.
- Technical information such as your IP address, browser type, operating system, and pages visited.
- Any information you voluntarily provide through contact forms or email communications.
If comments are enabled on our website, we also collect the information entered in the comment form, along with the visitor’s IP address and browser user agent to help detect spam.
Media
If you upload images through our website (where applicable), we recommend removing embedded location data (EXIF GPS). Visitors may be able to download and extract location information from publicly available images.
Cookies
Our website uses cookies to improve your browsing experience and provide essential website functionality.
Cookies may be used to:
- Remember your preferences and settings.
- Improve website performance and usability.
- Analyze website traffic and visitor behavior.
- Support security and fraud prevention.
If comments are enabled, you may choose to save your name, email address, and website in cookies for future convenience. These cookies generally remain active for up to one year.
If you access the administrator login area, temporary and authentication cookies are used to maintain secure sessions and user preferences.
You can disable cookies at any time through your browser settings, although some website features may not function properly.
Embedded Content from Other Websites
Some pages on our website may include embedded content such as YouTube videos, Google Maps, Instagram feeds, or other third-party services.
Embedded content behaves exactly as if you visited those third-party websites directly. These services may collect information about you, use cookies, and monitor your interaction according to their own privacy policies.
How We Use Your Information
We use the information we collect to:
- Respond to inquiries and travel requests.
- Prepare quotations and travel itineraries.
- Process tour reservations.
- Provide customer support before, during, and after your trip.
- Improve our website and services.
- Comply with legal obligations.
We do not sell, rent, or trade your personal information to third parties.
Who We Share Your Data With
We only share your personal information when necessary to operate your trip or comply with legal requirements.
Depending on your booking, your information may be shared with:
- Local tour guides.
- Transportation providers.
- Hotels and accommodation partners.
- Ticket providers for attractions such as Machu Picchu.
- Government authorities when required by Peruvian law.
If you request a password reset (where user accounts exist), your IP address may be included in the reset email for security purposes.
How Long We Retain Your Data
If comments are enabled, comments and their metadata may be retained indefinitely to facilitate moderation.
Inquiry and booking information is retained only for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and maintain business records.
For registered users (if applicable), personal profile information is stored until the account is deleted or modified by the user or an administrator.
Your Rights
Depending on applicable privacy laws, you may have the right to:
- Request access to your personal information.
- Correct inaccurate information.
- Request deletion of your personal data.
- Restrict or object to certain processing activities.
- Request a copy of your personal information in a portable format.
Certain information may need to be retained to comply with legal, accounting, or security obligations.
To exercise any of these rights, please contact us using the information provided below.
Data Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. While no online system can guarantee absolute security, we continually work to safeguard your information using industry best practices.
International Visitors
Because Sacred Valley Tours serves travelers from around the world, your information may be processed in Peru and other countries where our service providers operate, always in accordance with applicable data protection laws.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, legal requirements, or privacy practices. The revised version will be published on this page with an updated effective date.
Contact Us
If you have questions regarding this Privacy Policy or how we process your personal information, please contact us through the contact information available on:
